I design and build digital systems that enable scalable business models.

Markus Aichinger, AT

I’m a digital systems architect and co-founder at Signal (AT). In the past two decades I designed solutions that enable business models and are built to last.

Recently working on insurtech that applies AI to provide game-changing business intelligence. Currently focusing on the next generation of smart knowledge stores.

Work

Work 01 - Balance Beautytime

Project Balance Beautytime

An online magazine that makes writing as fun as exploring

With its diverse, broad scope, Balance Beautytime needed a platform that made administrative work focused and maintainable - all while keeping a consistent visual style without complex workflows.

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Work 02 - Shoplink Website

Project Shoplink Website

An ecommerce agency website that improved conversion by 32%

I created a flexible next.js based website that enabled sleek search engine optimized landingpages for Shoplink.

The agency managed to greatly optimize their marketing spend, based on the newfound flexibility and increased conversion rates.

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Work 03 - Data Management CLI

Project Data Management CLI

A data management tool to speed up workflows 4x

Work 05 - Weaver Keyboard

Project Weaver Keyboard

A personalized ergonomic split keyboard

Core Skills

Systems architecture

Platform and System Design
(Headless) CMS architectures
API and data modelling
Infrastructure and scalability

Digital product architecture from platform structure to data flow and integration.

Product & User experience

UX and Product Design
Conversion optimization
Tracking and Analytics
Roadmap planning

Translating business requirements into usable, conversion-focused products.

Technical Strategy & Execution

Technology selection
Implementation leadership
Performance and optimization
DevOps and Deployment

Bridging strategic decisions with reliable implementation.